How Is the Basalt Conversion Free?

The conversion is free because it is automated. It costs very little to run. Basalt makes money when you stay on a subscription because you like the product. Zero upfront cost removes the main reason people do not switch. That is the honest business logic.

Here is the full explanation.

Why would anyone do this for free?

It is not charity. It is a business model.

The main reason small business owners do not move their sites is the upfront cost. A developer charges $3,000 to $10,000 to migrate a WordPress site. Most business owners look at that number and decide to stay with a painful platform they already know.

Basalt removes that barrier entirely. The conversion is free. You see your converted site, you approve it, and you start a subscription. If you do not like it, you owe nothing.

Why is the conversion cheap to run?

The work is automated. A scanner reads your site. Software builds the converted version. Software handles redirects and form rebuilding. The process runs without a team of humans billing hours to your project.

A developer migration takes weeks of billable time. A Basalt conversion runs automatically and is ready in days. The cost of running it is a fraction of what a developer would charge.

That is not to say there is no human involvement. When you need changes during review, a person handles those. But the core conversion is software, not labor, and software scales without the same cost curve.

How does Basalt make money?

The monthly subscription. That is it.

You pay one monthly price and the subscription covers everything: hosting, the platform, your Basalt dashboard, forms, updates. Basalt’s revenue comes from subscribers who find the service worth the price each month.

This creates the right incentives. Basalt benefits when you are happy with your site. There is no reason to trap you with a bad product or lock you in. If you want to leave, you take your repo and go. The only way to keep you is to be worth keeping.

What if I start the process and decide not to finish?

You owe nothing. The conversion runs, you see the preview, and if you decide not to proceed, there is no charge. No bill, no contract, no minimum commitment.

You are not obligated to subscribe by starting the conversion.

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