What Happens to My Google Rankings After a Basalt Conversion?

Your Google rankings are preserved by design. Every page keeps its address, or gets a proper automatic redirect if the address changes. Your site also gets faster after the conversion, which Google rewards. Most sites see rankings hold and often improve within a few weeks of switching.

Here is what actually happens to your rankings, and what the first 30 days look like.

Why do rankings survive a site move?

Rankings follow pages, not platforms. Google has indexed your pages at specific addresses. As long as those addresses still work after the move, Google sees no change.

Basalt preserves your page addresses wherever possible. For any address that does change, an automatic redirect is set up. Google follows that redirect, updates its index, and the ranking stays with the page.

This is not optional. It is built into every Basalt conversion. No manual redirect work required from you.

What is a redirect and why does it matter?

A redirect is a forwarding notice. It tells Google and every visitor: this page has moved, here is where it is now.

Without redirects, a page move looks like a page deletion. Google drops the ranking. Links from other websites go to a dead page.

With redirects, Google sees a move, not a deletion. It updates its records and the ranking follows the page to its new address.

Every URL from your old site is mapped during the conversion. This is part of the process, not an afterthought.

Does page speed affect my rankings?

Yes. Google uses page speed as a ranking signal. Faster sites tend to rank better, all else being equal.

Your Basalt site will be faster than your WordPress site. Significantly faster in most cases. This is because the platform is built for speed with no plugin overhead, no database queries slowing things down, and no bloated themes.

Some sites see ranking improvements within weeks of switching, driven primarily by the speed gain.

What do the first 30 days look like?

Days 1 to 2: DNS propagation. Some visitors may briefly see your old site. This is normal and temporary. It is just the internet catching up to the new DNS records.

Days 3 to 7: Google re-crawls your site. It discovers the new platform, follows any redirects, and begins updating its index. Rankings are typically stable during this window.

Days 7 to 30: Google digests the changes. Minor fluctuation is possible during this period. This is normal for any site change and typically resolves on its own. By the end of the first month, most sites are at or above their previous rankings.

After 30 days: Stabilization. Speed benefits begin to compound. Sites that were borderline on Core Web Vitals often see improvements as Google recognizes the faster load times.

For more on how rankings survive a site move, see will my Google rankings survive a website move.

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